Aside

..the Google party is over.. well, more like it’s time to clean up last night’s craziness..

So, this article from INC magazine “6 Big Myths About SEO” clears up a lot of the common misconceptions that may have been true at one point but no longer worth your time or resources..

Myth 1: Metatag Descriptions Help Your Rankings

It is still displayed with your URL, so a well-written blurb can entice a click, of course.

Myth 2: The More Inbound Links, the Better

Choose QUALITY over quantity. Can you leverage a social media giant like Facebook? or retail juggernaut, Amazon? Having a review from a live person is worth much more than some random pasted link.

Myth 3: PageRank Still Matters

Sure, it still matters but again think QUALITY.

Myth 4: Google Prefers Keyword-Rich Domains

Again, QUALITY – starting to see a pattern??

Myth 5: Websites Must Be ‘Submitted’ to Search Engines

Waste of time and or resources.

Myth 6: Good SEO Is Basically About Trickery

“Good SEO is about creating a relevant, informative website, with unique content and great user experience, and encouraging the sharing and distribution of great content to drive organic publicity and links back to your site,” says the author.

Wow, what a concept? Gaming the system is not only discouraged, but it’s actually a waste of time and resources? Maybe some things don’t change ..for the better!

Why SiteSell Services Offer Small Businesses Untapped Web Profits

Now More Than Ever

Any Web designer can build a nice-looking site. Recently, I discovered SiteSell Services. They take professional-looking sites to the next level, delivering free targeted traffic from the Search Engines and increase a small business’ bottom line – without the high cost and effort of traditional marketing means.

In a time of economic downturns, recessions, and low business cycles, small businesses need the leverage of the Internet to buffer them from these hazards – now more than ever.

Business owners have enough to deal with running around and putting out daily fires. Using outsourcing like SiteSell Services frees up their time and allows them to focus on their business.

Frustrated with the low response rate generated by traditional advertising – coupons, local paper ads, and the Yellow Pages – Dr. John Burch discovered that for much less than the cost of a single Yellow Page ad, a Web site that works (i.e., SBI!) gets much better results.

Although he is a local community dentist in beautiful Mountain View, California Dr. Burch found that the distance patients would travel, when they found him online, was much greater than normal. “I got patients from distances of 30, 40 and even 50 miles away! The second big unexpected benefit was that my online patients often needed and accepted larger amounts of treatment than normal,” he says.

What Your Local Webmaster Doesn’t Know CAN Hurt You – and Your Business!

Successful businesspeople hire specialists to do specialized jobs. Some have considered hiring a local Webmaster, but the problem is that many local Webmasters don’t know how to build a Web site that gets targeted traffic.

Most Webmasters merely “put up” sites. These may be beautifully designed sites but they do not build traffic (targeted visitors). Using SEO specialists like SiteSell Services provides turn-key Web sites that produce results. Their Specialists, using the proven Site Build It! system, build top-quality, high-traffic Web sites in an organized, professional manner and at a competitive price.

Why Going with a Winning Team and a Proven System Just Makes Sense

Learning to build a Web site is not for everybody. It takes a lot of effort just to keep up with the latest changes on the Net – believe me, I KNOW! So while SBI! has built a proven track record of web success, it takes time and dedication that a small business may not have.

Their specially trained experts builds using SBI! and their proven C T P M process. CONTENT – TRAFFIC – PRESELL – MONETIZE. To learn more about C T P M? Find out here.

SiteSell Services specializes in working with small business owners to deliver online success. They take care of all the technical stuff from domain renewal to advanced management of Search Engines.

By performing a thorough keyword research based on a business’ theme a SiteSell Services Specialist highlights recommended keywords in a customized site outline or blueprint, based on his/her extensive experience. These are the types of words that potential customers enter at Google (and other engines) to find a business, instead of competitors!

..and It is All About Having a Winning Team on Your Side

Together with an SBI! Specialist, the small business owner will develop information about the targeted niche to prospective clients who visit their Web site. Ultimately, the business will own the targeted niche online by giving site visitors the information and solutions they are looking for.

While the small business owner is consulted during the whole process to design the polished “Look and Feel,” just the way they want it, the SiteSell Services Specialist does all of the actual building of your site’s Web pages.

But more importantly, the small business’ website will be optimized to make them attractive to Search Engines for high rankings. That’s where it really counts.

Most of all, the business owner has confidence that the website developed will produce results. SiteSell has helped tens of thousands of folks build Web sites that work since 1997.

In fact, Site Build It!, the all-in-one system used by SiteSell Services Specialists, is the only such program that is now offered as a course at major universities.

Besides locking in the current share of the market, SiteSell Services enables a business to outperform the local competition, “owning” their corner of the Internet and expanding business (perhaps even globally, if that is a potential goal of the business).

Most small-business sites only get traffic from offline clients who already know them (or from expensive advertising). SiteSell Services makes sure that a business receive significant targeted traffic from online searchers.

How to Have Time Be ON YOUR SIDE

So, whether a small business has an existing (ineffective) site or needs to finally develop an online presence, SiteSell Services has what they need to expand their business and take it to the next level.

Of course, needs change over time. A SiteSell Services Specialist provides ongoing, specialized advice, as needed, on an hourly basis. The business stay in control of their marketing budget.

Some DIY “Do-It-Yourself” business owners may prefer that, after the SiteSell Specialist can gets them off the ground to a strong start to “take it from there” and continue adding pages and building traffic. Unlike when a local Webmaster builds a Web site, the business is held hostage, typically being required to use their services for making changes and adding additional content.

For more details on their DIY “Do-It-Yourself” programs visit Site Build It web success.

If a business has an existing site, one that costs lots of money but is not working, SiteSell Services will leverage their investment by building a “turn-key” feeder site, designed to attract motivated, interested visitors from Search Engines. This popular site will send targeted traffic to the existing site which then completes the job (i.e., generates leads, make sales). This two-step process is extremely powerful.

So, business owners know what it takes to run their local small business. SiteSell Services knows what it takes to do business on the Net.

For a video tour – Click Here.

Or to learn more about how SiteSell Services can help your business visit Local Business Web Success

No Silver Bullet in SEO

While this article talks about SEO as the Silver Bullet for Small Businesses ..it’s really like I tell clients about so many things, “it’s not a race; it’s a marathon.”

In other  words, instead of trying “game the system,” companies need to take the long view.

The lure of black hat firms was to offer quick fix solutions for immediate results, only to find the rules change on them, as Google, Yahoo and the rest of the search engines adjusted their algorithms.

Let’s face it. What good is driving traffic to your website if it doesn’t lead to results with the bottomline? In other words, if you or I did a search for iPhone apps, only to find the latest claims for making fortunes on the Internet, how long are we likely to stay on that site, much less buy anything?

Sure, there are those who cling to the idea that 2-3% will bite, and in their eyes those are great results because ]over time this can produce a healthy income with the right product.

But in the long run? Doesn’t this eventually get drowned out in the noise of information overload? Aren’t we back to the Mis-information Age when search engines provide marginally useful results?

Beware the Dark Side of SEO Marketing

Here’s a recent article giving small business owners tips on why they need to watch out for less ethical SEO marketing techniques used by some companies – “Avoiding Bad SEO Companies” -

Top Five Deceptive SEO Practices

1. Putting too many keywords on your web site.

2. Overuse of bolded text or too many links.

3. Hidden links.

4. Complicated link schemes.

5. Multiple domains or subdomains with essentially the same content.

SEO copywriting authority Heather Lloyd-Martin points out that while some of these methods may have worked in the past, the rules have changed, and those who have not adapted accordingly, pay the price in either downgrades of their search ratings or worse yet, getting banned altogether by Google from page results!


Google Rolls Out Search Dashboard to Help Local Businesses Understand How Customers Find Them

In an article by Thomas Claburn of Information Week, Google’s director of product management for local search, Carater Maslan,  says that this dashboard “shows statistics on how local listings are found across Google properties” and “..helps businesses see how customers are finding them.” 

He points out that the “big eye-opener for some local businesses is going to be that more than 80% of online visitors start at search.”

According to Maslan, the dashboard is being rolled out today, June 1, and should be available to businesses across the country by tomorrow.

Techcrunch provides a nice screenshot.

SEO Copywriting – Recipe for Small Business Web Success

Recently, Brafton posted an article on “Why SEO content should be written for humans.”

One of the best quotes in this article is how blindly using SEO to seek top search engine results is “like saying the purpose of cooking is to heat meat, rather than eat it.”

Of course, SEO copywriters understand the important connecting between web technology and the copywriting basics of effectively connecting with customers.

SEO – Back to Basics

This article gets back to basics for SEO / web marketing – “3 Key Components of SEO